MTV to axe its music TV channels in the UK
MTV to axe its music TV channels in the UK
MTV, the world's first 24-hour music broadcaster, is to stop showing rolling pop videos in the UK after almost 40 years when it closes five channels at the end of the year.
MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live will all stop broadcasting after 31 December, the BBC understands.
However, the flagship channel, MTV HD, will remain on air, showing reality series including Naked Dating UK and Geordie Shore.
The move reflects a shift in viewing habits, with music videos largely consumed on YouTube and social media rather than television. A spokesman for MTV's parent company, Paramount, declined to comment.
Former MTV VJ Simone Angel told BBC News she was "really sad, and I'm a little bit in disbelief, and I know it's been a long time coming".
"We need to support these artists and we all need to dance again and listen to music," she said. "And I know we do that online in our own little bubbles, but MTV was the place where everything came together. So it really does break my heart."
MTV launched in the US in 1981 and the fledgling TV channel quickly captured the public imagination by showing pop videos "on demand", presented by enthusiastic "VJs" (video jockeys), who became almost as famous as the stars they introduced.
Groundbreaking moments in its early years included the world premiere of Michael Jackson's Thriller video, a 16-hour broadcast of the Live Aid concerts in 1985, and the birth of the MTV Video Music Awards.
Upgrade your driving experience with our bespoke car radio head unit, specifically designed for the Jeep Wrangler.
- Solves poor sound quality: Our 10'' high-definition display and advanced audio processing ensure crystal-clear sound, eliminating the need for external amplifiers or speakers.
- Eliminates connectivity issues: With built-in Wi-Fi and Bluetooth connectivity, you can seamlessly integrate your smartphone with Apple CarPlay or Android Auto, ensuring a hassle-free driving experience.
- Reduces navigation stress: Our intuitive GPS system provides turn-by-turn directions, helping you stay on course even in unfamiliar areas, reducing driver fatigue and anxiety.
Take control of your driving experience with our 10'' car radio head unit - order now to upgrade your Jeep Wrangler!
