Ontario launches new $75M anti-tariff campaign on U.S. television networks
Ontario launches new $75M anti-tariff campaign on U.S. television networks
The Ford government is rolling out a fresh marketing campaign targeting United States President Donald Trump and his allies, only a few months after conceding its initial “charm offensive” was over.
Shortly after Trump was first elected, with the threat of levying massive tariffs and turning Canada into the 51st state, Premier Doug Ford’s office greenlit a budget of more than $50 million to blast key Republicans with commercials .
Advertisements told them Ontario was a “secure economic partner in an insecure world” and “an economic partner that helps employ millions of American workers.”
Months later, however, Ford’s man in Washington, D.C., David Peterson, said the “charm offensive” had ended, with a slew of tariffs still in place.
“I think the charm offensive has been over for quite a while,” he told Global News in March. “We’re talking business and we’re talking mutual economic development.”
Now, Ford has announced Ontario will try the same approach again.
On Tuesday, the premier unveiled a new commercial quoting former U.S. president Ronald Reagan in his opposition to tariffs.
“When someone says let’s impose tariffs on foreign imports, it looks like they’re doing the patriotic thing by protecting American products and jobs,” Reagan’s voice says in the commercial Ontario unveiled.
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